PROBLEM
There is a very big misconception about buying sunglasses
online. Customers feel that they can’t
try them on and they don’t know what they are getting. They feel the colors that they see online
differ from what they look like in real life.
SOLUTION
Visit your local sunglasses store who stocks all your
favorite brands. Choose the item you
like and try it on. Make sure you love
it and make sure that you write down the MODEL # and the COLOR CODE. Most sunglasses have the following 3 identifiers
on the side of the frame. Here is an
example :
As you can see in the above frame this is a Prada SPR01F
. The model # is always located on the
leftmost part of the frame. The center digits and numbers are the color
code. In this example 1AB-1A1 is the color code for this
frame. The last set of digits is the
frame size. In this example it’s a 115 x
59 x 117. Frames often come in a variety
of sizes. Higher numbers equal larger frames.
Frame
size measurements are always in millimeters. Frame
size is often a personal preference and most frame sizes accommodate the
average head. If needed, adjustments for a comfortable custom fit can be made
by any optical store in your area. Below you will find an example of frame
size.
Once
you establish the item you wish to purchase, write down the specs and go home.
Log
onto www.GlassesExpo.com and locate
the frame. If we don’t have the item on
the site we can get it for you. We deal with 20-30 vendors’ nationality and can
get ANY BRAND and ANY ITEM in a day
or so.
Please fill out the following
form to make a special order request.
http://www.GlassesExpo.com/product_request.asp
THE TRUTH ABOUT PRICES.
Let’s
look at the above example which is a PRADA
SPR01F.
Website Sale for this frame:
The
list price on these frames is $120. –
List price means what we pay for them from PRADA. This is the price that the
factory sells it to us for.
We
mark up the item anywhere from $10-$20 and sell it for the listed price of
$145.99 as we include FREE SHIPPING.
We don’t pay any rent and we don’t have any
overhead costs so we are able to sell them as cheap as possible
Now let’s take an example of a
department store selling these same exact frames.
The
MSRP which is the Manufacturer Suggested Retail Price for these frames is $253.29. Prada is basically telling the stores to sell
at these prices. Which means they bought
it for $120 and now you are going to pay $250 ?? That’s over 100%. They do this because they need to pay for
staff, rent, utilities and expenses that WE
DON’T HAVE.
Retail
shops are nothing more then a rip-off . Never shop with a store for the same item
that you can buy online for ½ price.
That’s like buying 2 pairs of sunglasses for the price of 1.
I
hope you learned a valuable lesson about shopping online for sunglasses.
LESSON #1
NEVER
BUY FROM RETAIL SHOPS
LESSON #2
ALWAYS BUY FROM 
